I read the marketing piece on online marketing. It brought up an issue that I have thought about. This issue is content based virality. It seems a lot of what I see online from companies is vitality for the sake of virality. The content is content for content sake but fails to connect or drive the conversation about the company any further.
Marketing online is about what you can learn from the customer through giving them the key to the conversation.
Im going to do some research on Fred Reicheld. Fred developed the NPS score and is a loyalty guru.

I just finished learning a lot about the NPS and three other scales used to predict customer loyalty. There is definitely a debate over the efficacy of the NPS. I will learn more about it, but on the face, it seems that a NPS runs contrary to the material I just read (the playbook article). Reducing people to a number and saying this person is a +40 promotor seems to be a risky way to make decisions. It implies that people don't change their minds and that their views will remain static. I will probably change my mind after educating myself more regarding the NPS.

Working on the twitter assignment. I decided to follow red bull because of their huge dominance in the energy drink world (I heard they own 90+ percent of the market.) These guys have tweeted 48.2 thousand tweets since inception (read 16 per day). They are heavy twitter users.

I'm looking forward to learning more about online marketing. The readings on online video was extremely interesting. This online marketing business is like drinking from a fire hose. I ordered a couple of books from the assignment (only a dollar each on Amazon). Can't wait to learn more of the nuts and bolts.

Just finished watching the video on information liquidity. I began thinking about the app that was referenced called color. This app allows many users to take photos and create a digital collage of their points. The app has raised 54 million dollars to fund its development. This is a striking number for a photo app. It reminded me of another business model that some companies employ called the exit strategy model. This is where a group of individuals create a technology that has use for consumers but is really being developed for a possible acquisition. Steve Jobs brought Drew Houston, the CEO of DropBox in to his office and pointed out that dropbox was a feature not a standalone business. In the case of dropbox he might be right or wrong nevertheless a company like Color could be in development for the purpose of acquisition.

First week

The first week I read the assigned readings from business model generation. This book seems to really strongly enforce a value driven philosophy as it pertains to business models/business in general. Interestingly, I already owned this book before this class but never had the chance to start reading it.  Now I get to read it and I'm already loving it.

First Post!

First Blog Post for Marketing Cla