Just finished watching the video on information liquidity. I began thinking about the app that was referenced called color. This app allows many users to take photos and create a digital collage of their points. The app has raised 54 million dollars to fund its development. This is a striking number for a photo app. It reminded me of another business model that some companies employ called the exit strategy model. This is where a group of individuals create a technology that has use for consumers but is really being developed for a possible acquisition. Steve Jobs brought Drew Houston, the CEO of DropBox in to his office and pointed out that dropbox was a feature not a standalone business. In the case of dropbox he might be right or wrong nevertheless a company like Color could be in development for the purpose of acquisition.