Business model canvas - ASSIGNMENT

Executive Summary
I modeled a relatively new company called HydroFlask. Hydroflask was officially formed in 2008 in Bend, Oregon but is just beginning to reach a mainstream target. The company has a unique water bottle that is vacuum sealed and is excellent at preserving temperatures and liquid integrity. Hydroflask is a privately held company and so information regarding its processes, accounting, and business operations is difficult to find. In making my assumptions I used market information for Dicks Sporting Goods. I believe that Dicks sporting goods is one of the largest if not the largest of Hydroflasks customers/retailers and therefore I derive available market information. In doing a web search on the DicksSporting Goods page I noticed about 40 competitor water bottles. Also, I was delighted to see hydroflask appear as the first entry. There is one other brand that also makes water bottles that are vacuum sealed and sold through dicks. I was very conservative in my sales and cost estimates. While Hydroflask is marketing its bottles towards five different customer segments it only has three bottle designs. Each bottle doesn't seem to have any particular features or style that would differentiate itself to the class it is trying to reach.

The various parts of the business model canvas that I think are most unique is that company has specifically chosen the five customer segments I included. The company currently only has one revenue stream, selling bottles.