As I'm reflecting back on the term I can say that I look at marketing a little differently than before. I was included with the party that viewed marketing as this "how to we trick people into buying our stuff" camp. In my opinion marketing data and focus groups etc. were useful to this end. I think that the text book, the readings and after reading Groundswell, I have a different opinion. Marketing (ESPECIALLY ONLINE) is about communicating and creating community. That's the takeaway that I think about now. How is what I am about to do going to create community and will this community be effective at communicating to me what they want. Marketers need to be listeners. I read a link while researching our marketing project on Pinterest that pointed out that the word SILENT and the word LISTEN have the same letters. Think about it.
I really loved the business model canvas as illustrated by Business Model Generation. I am currently undertaking a career change and this book has completely elevated my thinking about my strategy. How I present myself to potential recruiters and hiring managers will be focused on the value that I can truly give to them as well as looking at myself as a product to them.
I really enjoyed this class. It will be interesting to see how it changes as time goes on. This is really a class that is on the bleeding edge of tech and how it relates to business. Thanks for the opportunity.
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